Creating a brand (Dyer's Star Theory)

Star as constructions

For a star that fits into creating brand the most iconic of this age would be lady gaga, her unique style attracts attention from everyone. From her first music video to her very recent we see her sticking with the same crazy theme herself and her music sticks to but also we see her evolving becoming more of a piece of art.

Lady gaga being something original and something that the industry hasn't seen for a long time means that there was a place for her in the market, causing her to be so successful and throughout her career we see her evolve into the artist that was first set out for her since her first music video.  Her unique selling point is what the media took such an interest in whether it be for good or bad she is being talked which in the end is a good thing because you are spreading your name.

This was one of lady gaga's first music videos and it set of the impression that she was really out there branding herself to be very crazy and give the impression of I don't really care, I will do what I want.

This video is one of her more recent videos and it shows how lady gaga has evolved still sticking to her crazy themes but it shows how the artist has changed the way she is viewed slightly by showing how she has evolved in her music videos, it shows her from a more artistic view rather than a crazy girl who doesn't care.

Stars as products

 Stars as products are usually bands, they are stars that need to be constantly updated. Bands need to be updated all the time because there members either get to old or they fall out of date with the current music style. 

A band I would call stars as products would be one direction, from when we first saw each of them onstage at an x factor audition to their current music video we see a complete change in the boys style. This is because they have been molded into the perfect product for young to old teenage girls to be obsessed with. The boys in this group have been superficially put together but that's what makes them so successful, because if they were to actually be there real self's they wouldn't be as liked by there fans as much.

In this music video we see the boys all happy and enjoying a fun lifestyle also they are all matching and have girls in the video, each of them has a personality already created for them which is what makes the group work so well and be so successful.

This is one of their newer music videos and they still stick to what they have done with each person in the band from the beginning but we also see them grow a lot more, but as you can see they don't look natural and look as if they have been put together, which they have been.

Stars as embodiment of ideologies/cultures

Stars as embodiment of ideologies/cultures have a very influential aspect to them, a star such as Bob Marley represented not only peace but the whole island of Jamaica. 

The style of music he had done not only catered to his own country but also people around the world and the message he was trying to put across worldwide was about peace. He had a very laid back vibe which loads of people could relate to and followed being a Rastafarian very religiously making it something iconic. 

This music video follows the calm laid back vibe that Bob Marley has within his music. The video shows different types of people coming together all in one place, showing unity.

Star as personalities

Stars as personalities are usually artist who want shape their own career, for example Rihanna. She is an artist who is constantly updating her looking, changing and evolving her style and music.

The reason that people in the industry and her fans do not get bored is because the constant change allows her to keep up to date and stay well known within the public. The difference between the two music videos below shows a complete change that the artist has gone through. Also with age in an artist the older they get sometimes the more they like to change themselves.

This Rihanna music video shows a sweeter more innocent girl version of herself, her image and music choice is completely different but is relevant for the time it was targeted at.

This music video of Rihanna's show a more edgy side to her, with a completely different music style and a whole new approach to the music video completely changing her look, always reinventing herself.